Inbound vs. Outbound Digital Marketing

Inbound Marketing and Outbound Marketing both are important parts of a Digital Marketing Agency. Inbound marketing is becoming much more successful these days as people no more rely on TV/Newspaper ads, direct mails, and other outbound marketing Medias to learn about a product rather they want to use more practical methods like visit the website to know the reality of a service.

 

Outbound marketing is a marketing technique in which we tell our target consumers about our product or service using methods like messaging, direct mail, ads, banners, and telemarketing, email marketing, press release, etc.

While in Inbound marketing the main focus is on customer finding you. The concept here is to make your product and service so effective that consumer himself find you. This is done by using digital marketing methods like social media marketing, blogging, article marketing, search engine optimization, PPC, etc.

How Inbound Marketing is better than Outbound Marketing??

The answer to this question can be understood by following facts:

• Around 44% of direct mail is never opened, so it’s a total waste of time, postage, and paper.

• About 86% of people ignore television ads.

• 91% of email users unsubscribe from company emails that they had previously subscribed to.

• Most of the people prefer to leave a favorite website just because of an irrelevant ad on it.

• The cost per lead in outbound marketing is much more than in inbound marketing.

Effective Use of Social Media in Marketing Your Business

Internet Marketing is a well-known term in business and marketing world. Marketing includes strategies to promote your business in the market. Internet marketing is the most important part of an online business. Digital Marketing Companies provide you services for marketing your business online.

Social Media and Marketing:

Social Media and Internet Marketing

Social Media is a great source of marketing your business online. Millions of people are using these social networking websites regularly for sharing, posting, communication and also for online shopping. If you have a business website online, you may take help of these social media websites to increase your user base and your product market. All you have to do is to create your business profile on some popular social networking sites and provide useful information about your products and services their.

Below are mentioned certain tips for effective use of social media in marketing.

•    Your social networking business profile must be attractive and must provide good and useful information about your product and services.
•    You should include links to different web pages of your website in your business profile.
•    You should also keep updating the content of your social media profile and must keep providing information about your new products.
•    You may also create group or page of your business on these social media websites so that users who are interested in your business may join your business page to get regular updates.
•    You can also organize contests and quizzes through you social media profile or page to increase trust in your customers.

Digital Marketing: An Overview

Digital marketing is general form of marketing covering marketing areas like Direct Marketing using traditional marketing techniques, but in a digital fashion. Digital marketing in simple terms is the marketing of your businesses with the help of digital technology like computer and internet. Digital Agency is a business or company providing digital marketing services.

Digital marketing is just like a synonym for Internet marketing.  Internet marketing is a very effective and efficient tool for marketing. In a very short span life, Digital marketing has gained a lot of popularity and has become an essential source to create relation with your customer. Also, risks involved in Internet Marketing are almost negligible, while the profits and benefits are vast and infinite.

Digital Marketing

In past few years, Internet search engines have become the major source for collecting any kind of information before buying a good or service. Consumers, to investigate about a product, search it on search engines. And it is due to the popularity of internet. Business houses who have taken the benefit of Digital marketing believe that it is one of the best techniques of marketing today.

Online way of promoting, like Search Engine Optimization and classified ads have proven to give the maximum profits in the marketing of your business. Also, online marketing involves lower risk as it is completely based upon performance.

So, it is clear that the Digital marketing is the future of marketing and if you want your business to grow, you will have to implement digital marketing in your business.